Last year we launched The Great Northern Cloth with a Kickstarter and hundreds of backers turned the project into a huge success. Together we showed that a 100% locally manufactured, sustainable product can stand its ground in the market.

Although the project was really only the result of a stubborn refusal to accept the status quo on my part, and not initially intended to result in a commercial product, carrying on was an easy decision to take. So we bought the new clip and did it all again.

The most loved reward was the Napier Blue scarf and we decided to weave it again this year. Three other colour ways make their debut in this year’s batch and we worked on a mechanical finishing treatment to make the scarf even smoother.